PERIOD. asked me to design a social media campaign to promote a Virtual Road Trip. The content highlights the work of their chapters and PERIOD. activists.
PERIOD. is a youth-fueled nonprofit that strives to eradicate period poverty and stigma through service, education, and advocacy. PERIOD.'s service program distributes both reusable and disposable period products to a network of over 350 organizations who directly serve menstruators in need throughout the US and world. PERIOD.'s 400+ chapters work to eradicate period poverty within their own communities through product drives and distribution events.
Services Illustration, Motion Graphics, Social Media Content
Process
For the Virtual Road Trip series, we created a campaign identity system full of fun animated illustrations.
After defining a color palette, font system, and developing a logo, we created illustrations, infographics, banners, and easily customizable content templates for different chapters and destinations. To allude to the theme of travel, I developed a series of cheeky transportation stickers made out of menstrual items.
The Toolkit
The Planet-Positive Periods Toolkit is an accessible, comprehensive source of information and research about the environmental impact of different kinds of menstrual products.
Planet-Positive Periods is the outcome of a new and powerful creative partnership between the sustainable brands Aisle, Green Periods and the nonprofit PERIOD. This toolkit is a new suite of up-to-the-minute research and resources about sustainability and menstruation, all in a free, open-source format available to anyone. Their collective vision was to create a suite of tools for students to take an intersectional deep dive into the sustainability ins and outs of period products.
Details
The Planet-Positive Periods Toolkit is a presentation designed for educational purposes, so engagement and readability were important factors.
The typography style is straight-forward and composed of a bold extended grotesque and a minimalist sans serif typeface. The color palette is eco, relaxing, and muted. The visual style is trendy yet alludes to the brand identity of all three partners. A series of custom vector illustrations engage the viewer, and a series of icons signals key points and questions in the text. The shareable toolkit is available here.
Support People Who Menstruate. — PERIOD.
